About Us

Everyone talks about telling stories. We – at SAMAAJ – bring them to life.


SAMAAJ [Society for Advancement of Makers, Arts and Justice] is an activist-artist run  organization, which provides strategic innovative ideas combined with a range of services, tailored to meet the specific needs of its clients in the development and social sectors.




Driven by intrinsic motivation and dedicated activism, SAMAAJ delivers avant-garde media and communication solutions that comprehensively nestle around various social sector themes, underlying issues, causes and stories of people’s struggle.




Registered as a non-profit organization, SAMAAJ has wide-ranging and in-depth experience and expertise of working with the most-marginalized sections and in the remotest areas of Pakistan. While we work in various traditional and contemporary mediums of arts and communications, our forte remains creative documentary filmmaking as an advocacy tool.